Before the Longmont Area Chamber of Commerce cut the ribbon welcoming Storytelling and Company, a marketing agency, into the organization, Justin Morgan, owner of Storytelling and Company, located at 205 Ken Pratt Blvd. Ste 120, began with a tale.
He spoke of a time when things weren’t going great and how his five-year-old daughter helped him find gratitude during a particularly dark time. She wrapped a gift in layers of Scotch tape and folded paper and presented it to him. Inside the tangle was a gratitude button.
Despite some initial shock, Morgan explained how he began using the button daily, even when things were tough. After a week of practicing gratitude each morning, the clouds started to part, and Morgan began feeling better.
As part of the festivities, Morgan gave out gratitude rocks to help attendees of the ribbon cutting so that they, too, may find gratitude in their lives — whether they’re experiencing difficulty or not. Ultimately, it was a fitting start to a ribbon cutting celebrating a business that aims to help companies and people tell their stories.
Morgan explained that many business owners have a rich passion and backstory for their business, but when somebody asks what they do, they default to what the business does on a transactional basis. For example, they’ll explain that they sell houses, and the conversation halts.
Through a story, Morgan asserts businesses can better connect with potential clients.
“Most of us, with our businesses, have products and services that we offer, but we don’t learn how to talk about those products and services in ways that make people listen,” Morgan said.
His goal is to help businesses better position how their product or service solves potential clients' problems, and he aims to do it by refining the messaging a business currently has or starting from scratch. But it’s more than just businesses that Storytelling and Company seeks to help.
“I love helping people find their own story, so if they want to do a TED Talk or go on The Moth, or they want to stand in front of a room of people and tell a little glimpse of their story to connect deeply, I can do that too,” Morgan said.
In all, it’s about finding and fostering a deeper connection between human beings that Storytelling and Company seeks to further expand in Longmont.
“In Longmont, there is a deep sense of connection that I’ve never experienced. I’ve probably lived in 12 places in my life, and I’ve never felt the connection in the community that Longmont has,” Morgan said. “I just love where Longmont is headed in that deeper community sense.”
