Texas Roadhouse locations, including the one located at 2351 Clover Basin Dr. in Longmont, will donate 100% of its profits to support the American Tinnitus Association on Feb. 5.
The donation day is in honor of the company’s late founder, Kent Taylor. Taylor died by suicide in March 2021 at the age of 65. According to NPR, Taylor’s family said he battled post-COVID-related symptoms which included severe tinnitus.
“By supporting ATA, Texas Roadhouse and our family of employees honor the life and vision of our founder, Kent Taylor, who was passionate about helping others,” says Texas Roadhouse CEO and President Jerry Morgan. “The Texas Roadhouse-ATA partnership is driven by the heartfelt desire to ensure that everyone is aware of tinnitus, its prevention and what can be done to manage it.”
Tinnitus is commonly referred to as a ringing in the ears that can manifest perceptions of sound, including buzzing, hissing, whistling, swooshing and clicking even when no actual external noise is present.
Taylor committed funding to a clinical study to help military men and women who experience tinnitus, according to NPR.
Texas Roadhouse and Bubba’s 33 will continue the fundraiser online through March 31. The company will donate 10% of the online sales of all gift cards to the American Tinnitus Association.
“As we pursue our mission to promote relief, prevention and find cures for tinnitus, we are grateful for the ongoing support of Texas Roadhouse,” says Sara K. Downs, ATA interim executive director.