Visit Longmont received a $39,996 grant as part of a regional collaboration with Boulder, Estes Park, Fort Collins, Greeley and Loveland. The grant dollars will support the promotion of regional winter activities.
"The Northern Colorado region offers visitors the charms of our distinctive communities that fall outside the more commonly known winter ski-related destinations in Colorado. This opportunity will expand our region’s tourism economies while addressing sustainability in spreading visitation more evenly throughout the year and throughout the state,” said Charlene Hoffman, Visit Boulder’s CEO.
The grant is part of the Colorado Tourism Office’s Marketing Matching Grant program which grants up to $40,000. Longmont and its collaborators matched $20,000 which totaled $60,000 in funds to be used on local marketing efforts.
The marketing effort will begin in 2024 and will target a Midwest/Chicago audience through airport advertising and by highlighting activities for travelers to participate in while visiting Colorado, even in the winter, said Sarah Leonard, CEO of Visit Longmont.
“With this grant award, Visit Longmont is leading the way in collaborating with our regional partners and supporting local tourism businesses, from hotels to breweries and distilleries to gift shops and restaurants,” Leonard said.