This content was originally published by the Longmont Observer and is licensed under a Creative Commons license.
For the first time in nearly a decade, Left Hand Brewing has made significant changes to update its brand.
"Our brand refresh has been in the works for over a year and has included significant consumer research and evaluation of how Left Hand appears on shelf,” said Jill Preston, Left Hand’s Director of Marketing. “The new packaging designs are modernized and streamlined to better communicate our various styles and flavor profiles while still maintaining our iconic look and feel. We naturally decided to debut our brand refresh with our core brands: Milk Stout Nitro, Milk Stout, and Sawtooth Amber Ale.”
Additionally, the brewing company announced a new tagline, From Our Hand to Yours.
“We take a hands-on approach in everything that we do, from hand-smoking and hand-juicing quality beer ingredients to proudly stamping our Left Hand of approval on each and every beer. Every employee-owner lends their hand to the process and is driven to get the best beer possible from our hand to yours,” remarks Co-founder and President of Left Hand Brewing, Eric Wallace.
The spirit of the new tagline also reinforces Left Hand's commitment to the community as they put a concerted effort into establishing and maintaining personal connections and making positive impacts.
Left Hand expects to roll out new updates to its website by the end of January as well.