This content was originally published by the Longmont Observer and is licensed under a Creative Commons license.
Abbott and Wallace is the name shift Longtucky Spirits is making in an effort to gain more flexibility with marketing their products while maintaining their family roots.
This name change isn’t a quick change, but a major undertaking that will take time, and they want everyone involved in supporting their brand to understand their purpose.
“We like to think of ourselves as a branded duplex,” said John Young, Cofounder of Longtucky Spirits.
Abbott and Wallace will be the makers of Longtucky Spirits and when mentioned alone as a business entity, it will always be Abbott and Wallace.
They will always stay connected to their hyper-local roots and maintain a welcoming environment. The Longmont community welcomed Longtucky, and investors, family, and friends all helped them grow to what they are today.
