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Santa makes July stop in Longmont

He will be stopping in “to hear from the young and young at heart” as he pauses his summer vacation.
Santa visits Longmont for Miracle on 4th event

Ol’ St. Nick will make a surprise visit to Longmont on Sunday as part of the Miracle on 4th held in Downtown Longmont. 

The Miracle on 4th event began in November 2021. The July event will mark its third appearance in Downtown Longmont along Fourth Avenue between Main and Kimbark streets. 

The event is organized by Bricks and is designed to showcase local product and their makers. Over 60 vendors, more than double from its first year, will set up shop along Fourth Avenue from 10 a.m. to 6 p.m. on Sunday. 

“The whole idea was to bring local shopping beyond the holidays and create excitement to shop outside the big box stores to connect with and buy from local companies,” said Jennifer Ferguson, founder of Bricks.

The once humble event has extended its hours and has invited some new attractions including food trucks, live music, a DJ and some unique performances including stilt walking and balloon twisting, a news release from Bricks stated. 

One of the biggest attractions is Santa Clause. He will be stopping in “to hear from the young and young at heart” as he pauses his summer vacation. He welcomes all from 11 a.m. to 3 p.m.

“We have met so many great people, both shoppers and vendors, at the Miracle on 4th events and am excited to be a vendor at each one. If you really want to get your name and/or products out for everyone to see, this is the place to be,” said Jennifer Mollica, jewelry maker and founder of Core Essence.

Bricks has plans to host another Miracle on 4th event in November and four markets in 2024.

“We hope people take this chance to explore more of what Downtown Longmont has to offer, there’s always something going on,” says Kennedie Ferguson, co-owner of Bricks.