Improving air quality is an effort the Denver Regional Council of Governments says everyone can participate in. For Go-Tober, DRCOG is asking for business to get on board.
The environmental outreach effort encourages Denver-area organizations to encourage their staff to opt for eco-friendly commuting options to reduce carbon emissions.
“Go-Tober is designed to get companies thinking about how we can all positively contribute to the Denver Metro Area we want to live in,” Director of Communications and Marketing for DRCOG Steve Erickson said in a statement.
Interested businesses can register for the Go-Tober Company Challenge and will be featured on a public-facing leaderboard.
Participants earn points by encouraging employees to track telework and trips on foot, bike, transit or carpool. Top businesses in each size category will be recognized in an ad buy in the Denver Business Journal in November.
“By eliminating solo vehicle trips, we realize benefits to our air quality, our traffic, and our overall happiness,” Erickson wrote. “Participating employers are sending the right message to staff as employees consistently say they want to work for companies that offer commute options. “
Employees who note non-solo driving trips in October also will be automatically entered to win one of several prizes.
Businesses can register online until Oct. 1. Individuals who track trips, even those not employed by a participating company, can qualify to win prizes.
“It’s a win-win for all concerned, and we make it easy,” Erickson stated.
