The Latino Chamber of Commerce of Boulder County and Visit Longmont have announced a partnership in order to support local business owners and work to create an awareness of Longmont and the surrounding area as a culturally-rich travel destination. The two organizations have signed a Memorandum of Understanding (MOU).
“The travel industry and visitors help support many local businesses in Longmont, including Latino-owned tourism businesses,” said Sarah Leonard, Visit Longmont’s Executive Director, in a press release. “With one out of every 13 jobs connected to tourism in Longmont, it makes good sense to partner with the Latino Chamber to enhance economic opportunities for tourism businesses and also share Longmont’s vibrant and diverse history and culture with visitors.”
The partnership outlines areas of support including collaborative outreach efforts, translation services and shared promotion of educational webinars and events. In 2007, the Latino Chamber of Commerce of Boulder County was established with the mission to maximize Latino economic development and job creation through advocacy and programs that generate success and value.
“The Latino Chamber of Commerce sees great collaboration with Visit Longmont,” said Carla Colin, Latino Chamber of Commerce of Boulder County Programs and Membership Manager. “The MOU helps create a pathway for Latino business owners to participate in marketing efforts to reach travelers who are visiting and spending dollars in our community.”
