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Roosevelt Park fiesta launches Latino Business Month

Sponsored by the Latino Chamber, city of Longmont and Boulder County, the fiesta kicked off Latino Business Month
Matt Maenpaa
Matt Maenpaa

To kick off Latino Business Month, the Latino Chamber of Commerce of Boulder County hosted a kick-off fiesta in Roosevelt Park on September 18.

Latino Business Month runs from September 15 through October 15, celebrating the Latino and Hispanic businesses in Longmont and Boulder County as a whole. The Fiesta & Food Trucks event filled Roosevelt Park with local Latino vendors, music and dancing throughout the afternoon. 

Boulder County Commissioner Marta Loachamin had a booth at the fiesta to support the Latino entrepreneurs in the county and economic recovery for the community as a whole. Loachamin emphasized the importance of events like the Fiesta & Food Trucks Kick-Off because of the strength and philanthropy of the Latino community

“Some of us are undocumented or have immigrant stories and they work really hard like what’s demonstrated here today,” Loachamin said. “If you look out here at all these businesses and consider all the ways folks are connected and what they’re bringing, that’s Latino Business Month.”

Longmont Public Media, or LPM, was there showcasing the media makerspace, along with fun things like a teleprompter reading challenge to get community members engaged. LPM Executive Director Sergio Angeles was grateful for the event and the opportunity to connect with other Latino businesses.

“Latinos are starting more and more businesses and we love these types of events that can support them,” Angeles said.

Boulder County Public Health, or BCPH, hosted a vaccine clinic in the park as well, to continue efforts for COVID-19 vaccine outreach for the Spanish-speaking community. According to BCPH administrator Penny Dutka, the response from the community was good and they managed to get more than 20 new residents vaccinated during the event.

“It’s been really positive as a whole and everyone is happy to be here, we’re happy to be here helping out,” Dutka said.

The businesses, which included local food vendors, fitness classes, tailors, accountants and more, are all part of the Latino Passport program. The Passport is free for the community, and anyone that gets seven stamps on their passport has an opportunity to win a $50 gift card. The passport can be downloaded through the Latino Chamber’s website or picked up in person at Noa Noa Fitness Club at 813 Main Street in Longmont, among other locations.